Why cards
Opening a pack is a little surprise you can hold in your hand, and nobody knows what is inside until it is open. Trading cards, sports cards and collectibles give a kid and a grown collector the same small thrill, which makes them one of the few things a whole table can enjoy together.
Why a vending machine
A card shop asks you to make a trip, and most people never do. A machine brings the cards to where you already are and is ready whenever the venue is open. We wanted it to feel premium rather than like the snack machine by the restrooms, so ours has a lit glass front, a touchscreen and a code you can scan to see what is inside.
Why bars and family venues
Cards are more fun with friends than alone at a counter, and the places where people already gather are bars, taprooms, trampoline parks and family venues. That is why there are two brands. Ripz & Sipz is the name for a brewery, a taproom or a sports bar, and Ripz & Hitz is the name for a family venue, while the machines inside carry the same kinds of things.